Allegra - Design • Print • Marketing
49 Park Street
Framingham, MA 01702

(508) 879-3336 Phone Contact Us

Blog

Event Marketing Before, During and After


By Allegra - Framingham

Event Marketing Before, During and After

Seasoned event marketers know the many advantages of participating in conferences or staging their own special events to reach their top goals: increase brand awareness, improve product knowledge through hands-on demonstrations and drive more sales. If that isn’t incentive enough for you to consider events as part of your marketing mix, add one more: competitive…


Direct Plus Digital: The Anatomy of a Landing Page


By Allegra - Framingham

Direct Plus Digital: The Anatomy of a Landing Page

An effective online response mechanism is a must-have for every direct marketing campaign. According to the Direct Marketing Association, two out of five prefer to respond online to a direct mail offer. (Others may like to reply by mail or phone, so always provide options.) Enter the landing page which is quite literally, where your…


Four Tips for Winning with Whitepapers


By Allegra - Framingham

Defined as persuasive, authoritative and in-depth reports on specific topics, white papers are for many small and mid-sized businesses an excellent tactic in content marketing – primarily for business-to-business enterprises.


Employee Engagement: 6 Ways to Show You Care


By Allegra - Framingham

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company revenue. Given the costs of recruiting and training, one study estimates that it costs six to nine months’ salary on average to replace a salaried…


4 Surefire Ways to More Memorable Videos


By Allegra - Framingham

4 Surefire Ways to More Memorable Videos

If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017. An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73%…